Twentieth Century Fox Television Distribution is to use TV technology provider Civolution’s media monitoring service Teletrax to monitor the broadcast of its video content in the international marketplace.
According to Civolution, Teletrax will allow Twentieth Century Fox Television Distribution to accelerate rights windows for the overseas broadcast of its content, monitor on-air promotions of series, and develop new business models for the distribution of its video assets. Twentieth Century Fox Television Distribution will use Teletrax’s broadcast verification services to monitor telecasts of its feature films and TV series throughout Europe, Australasia and the Middle East.
The timing of the announcement coincides with Fox’s launch of Touch, new series starring Kiefer Sutherland that premiered near day and date in over 100 countries with global advertiser Unilever attached.
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