Sky’s streaming service called NOW TV

The upcoming over-the-top streaming service from BSkyB will be called NOW TV, Jeremy Darroch, CEO of the UK pay TV operator revealed today.

Darroch said that NOW TV will have hundreds of movies from Sky channels and various other TV shows and series and sports coverage will be added later. The launch of the service was announced soon after Netflix confirmed it would roll out in the UK.

Darroch said: “Having two brands will allow us to meet the needs and preferences of different customer segments more effectively. We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky Plus, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV.”

NOW TV will launch later this year. There will be various pricing models from pay-as-you-go to monthly subscriptions. The service will be available on PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.