All3Media to sell content via connected TVs

UK-based indie producer All3Media is to sell its programmes direct to consumers via apps for Samsung and LG Smart TVs.

Samsung Smart TVs now feature the All3Media App, making it possible to buy shows including Peep Show, The Only Was is Essex and Shameless. LG Smart TVs will launch the app next month.

Both services will initially launch in the UK before rolling out in the US. All3Media said it planned to launch the service on further platforms and devices throughout the year.

“The new All3Media app will allow us to experiment with different payment models, to continue to get closer to our viewers and to experiment offering our content in a range of territories. It is estimated that there will be 500 million connected TVs in the world in 2015 so now seems like a good time to experiment and learn about consumer behaviour,” the company said in a statement.