Digital advertising will take a larger share of the pie than print for the first time in 2013, but TV ad spending will remain by far the biggest category, according to media buyer Carat’s forecasts.
It says that TV will grow 5.5% this year and 5.3% in 2013. That is below the growth rate for online, which Carat says will record a 16.5% uptick this year and 13.5% in 2013, but TV will remain the largest overall advertising sector by some distance. It will account for 45.7% of ad spend while online, after a strong 2013, will account for 15.5%.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC