Cyfrowy Polsat has teamed up with mobile telco Polkomtel to offer combined services and to sell each other’s offerings.
Polkomtel 14 million customers will be able to receive Cyfrowy Polsat’s offering as part of a combined service. The pair will begin cross-selling each other’s offerings from the beginning of the second quarter.
Cyfrowy Polsat had 3.55 million subscribers at the end of 2011, up 115,000 year-on-year. Of these, 2.785 million took Polsat’s Family and Premium packages and a further 767,000 took its Mini package.
The operator’s broadband base grew by 48,000 in the course of the year to 73,000, while its mobile phone customer base grew by 47,000 to 143,000.
The pay TV operator posted revenues of PLN725 million (€177 million), up 92%, while EBITDA grew 175% to PLN197 million, thanks largely to the consolidation of the Polsat group in a single entity.
Cyfrowy Polsat’s fourth-quarter ARPU for Family package subscribers was up 6.4% to PLN45.20, while Mini package ARPU grew by 17.8% to PLN13.90.
Polsat’s advertising and sponsorship revenue fell by 1.9% year-on-year to PLN259 million, beating an overall market decline of 4.2%.
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