Netflix’s US subscribers watched 80% more streaming video hours in the fourth quarter of last year than were viewed on all pay TV video-on-demand systems taken together, according to a study by research group TDG.
TDG said that pay TV operators’ lack of attention to advertising-supported VOD meant that total VOD use still represented only 1% of all US TV viewing.
“Ad-supported VOD is a significant missed opportunity for pay TV operators,” said Bill Niemeyer, TDG senior analyst. “They are investing significant resources in TV Everywhere but have ignored the fact they have a potentially viable ad- and revenue-generating on-demand platform already in place in over 50 million US homes in the form of VOD.”
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC