Mediaset said users were currently viewing an average of 2.3 million programmes a month, with subscribers accessing the service three to four times a week on average. The average daily time spent on Premium Play is 80-100 minutes.
Mediaset said that 54% of new Premium pay TV customers were choosing a package that gave access to the on-demand service, and that the total user base for Premium Play now stood at 400,000. The company said it would extend to other devices, including connected TVs, during the year.
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