Sony to launch UK movie channel

Sony is to launch a movie channel in the UK. Sony Pictures Television Networks is launching the Sony Movie Channel, coming after the launch of its Sony-branded channel last year.

Sony Movie Channel, and its time shifted +1 sister network, will air contemporary library movies and TV movies and will be available on Sky’s basic package. Advertising sales will be handled by SPT joint venture Dolphin TV.

Kate Marsh, senior vice-president, broadcast and channel development, SPT, said: “Movies are a strong driver in the pay TV world so we’re very excited to launch Sony Movie Channel in the UK. Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics.”

Tags: BSkyB, Sony, UK