The service, which is targeted at both free and pay TV broadcasters, is providing a hosting solution for the EBU initiative to offer to its members off-the-shelf interactive HbbTV applications during the Olympics and the Eurovision Song Contest.
Nagra will handle content management, service delivery, digital rights management, analytics and metadata management, and the user interface, while Abertis will take responsibility for the hosting and operations of the platform within its datacenters, and will provide ingest facilities, CRM platform, payment gateways and advertising management system and manage customer care and assistance.
For pay TV providers the service will enable the launch of live and on-demand services on a variety of devices, while free-to-air broadcasters will be able to enhance advertising with interactive HbbTV-based applications and content.
The service is expected to go live this quarter, and is being showcased at the Mobile World Congress in Barcelona.
“This new service is a unique opportunity for pay-TV service providers and broadcasters to deploy any kind of content and programming, whether live or on-demand, quickly and seamlessly to any device,” said Jean-Michel Puiatti, vice-president, sales operations and development at Nagra. “Multiscreen is here to stay and now any service provider wishing to bring multiscreen services to their customers can make it a reality through a cloud-based solution that is backed by proven components on both the Nagra and Abertis Telecom sides – and that brings new revenue opportunities along with it.”
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