Vodafone Germany will not seek to acquire Bundesliga football rights, the company’s CEO Friedrich Joussen has said.
Joussen told WirtschaftsWoche that he wanted to negotiate a partnership agreement with whoever won the rights after the bidding process was complete. However he said there was no business model that provided a positive return on the rights, which he said were too expensive.
There had earlier been expectation that Vodafone could bid for mobile and online rights alone or with a partner.
