TV4 launches Xtra sports channel

Swedish broadcaster TV4 is launching a new premium sports channel, TV4 Sports Xtra.

The HD channel, which will begin airing this May, will cover various sporting events including the Italian Serie A football league, Europa Lague tournament and the IIHF World Championships. TV4 plans to offer the channel to various distributors.

“TV4 Sports Xtra is the channel for all sports-loving Swedish television viewers, who will now be able to see even more top matches from international football leagues and major championships in high definition,” said TV4 Group’s sports director Hans Pekkari.