A survey commissioned by new media delivery specialist Vidiator has found that India is leading the way in monetising mobile video content with 50% of people having paid for it. That compares to just 26% in the UK and 47% in Malaysia.
Over two thirds of the 1,500 respondents in the UK, India and Malaysia said they would be willing to pay for content if service providers could improve quality of experience.
Problems expressed by respondents included poor quality images and slow and inconsistent load times. Over 50% of people in the UK, 68% in India and 89% of people in Malaysia were dissatisfied with the time it takes video to load.
“Video consumption on tablets and mobiles is widely expected to double in the first six months of 2012. These results confirm that there is clearly a big global appetite for good quality mobile video content and that people are prepared to pay for it,” said Tae Sung Park, CEO, Vidiator. “Poor quality content and slow delivery is putting people off using video more often and the results show that operators aren’t yet making the most of the huge mobile video opportunity. Content providers are facing a big challenge of how to monetise video and these results show what they need to do – deliver good quality content and do it quickly.”
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