CTC Media will see its international channel available to more than 120 million television households across Western and Eastern Europe as well as the Middle East, North Africa and Central Asia after the Russian broadcaster inked a deal with satellite service provider Globecast. The company will have its international network – CTC International – made available on the Hot Bird 8 satellite.
Boris Podolsky, CTC Media’s acting chief executive officer and chief financial officer, said: “We are pleased with the success of CTC-International, which is actively growing and developing. The channel’s expansion is both the result of signing agreements with new platforms and entering new broadcasting territories, as well as expanding our circle of partners in those areas where CTC-International is already present. This deal will allow Russian speakers in Europe, which is an important area of development for us, to watch some of the holding’s best TV shows in excellent quality”.