The move will see Calver join the British retail firm at the end of April.
He has run the Amazon-owned online platform and DVD retailer since it merged with Video Island in April 2006 and has built up its digital business, striking streaming deals with Hollywood studios including Disney, Sony, Warner Bros.
Before joining Lovefilm, Calver worked at digital education software company Riverdeep and also previously had roles at Pepsi, Dell and Unilever.
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