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DT tackles digital competition with new unit

Deutsche Telekom has launched a new business unit designed to tap into digital trends and to open up new fields of revenue outside its core business.

The Products and Innovation unit, headed by Thomas Kiessling, will focus on six business segments – communication services, media/entertainment, cloud services, advertising, advertising business/e-commerce and payment services.

The media/entertainment segment will be run by former BSkyB exec Gerry O’Sullivan. He will oversee pay TV platforms Entertain and EntertainSat, as well as music, video and gaming activities.

“We can build on our strengths in the new business areas in particular: consumers and business customers trust our brand and our ability as a technology company to offer safe products which are easy to use across networks and on all devices and operating systems. In turn, product partners work with us because we support them in getting their innovations to the market quickly and thus making them available to our broad customer base. Both sides benefit from this,” said Kiessling.