The majority of ad markets will see revenues rise this year, according to market research company Warc’s latest International Advertising Forecast, with TV expected to drive much of the growth.
Warc said ad spend rose by an estimated 3.6% in 2011, and should grow by a further 4.5% this year. The BRIC markets are expected to grow most rapidly, with ad revenues in Russia up 16.5%, India up by 14%, China rising by 11.5% and Brazil up 8.5%.
The news is less positive for Europe, where Italy’s ad market is expected to contract by 0.8%, while France and Germany are likely to see just 1% growth.
The UK, buoyed by the Olympic Games in London, should see ad spend up 4.2%.
“Without the support from the presidential election and major sports tournaments, the outlook would have been even worse. But there are some bright spots with the data, with TV’s performance looking particularly encouraging,” said Suzy Young, Warc’s data editor.
ICYMI: Telefónica launches standalone Brazilian fibre network FiBrasil digitaltveurope.com/2021/03/04/tel… https://t.co/9Jmy315VWN
04 March 2021 @ 21:05:00 UTC
ICYMI: @canalplus adds 1.5 million subs for the year digitaltveurope.com/2021/03/04/can… https://t.co/ADqVXwwwVr
04 March 2021 @ 20:02:00 UTC
ICYMI: Kevin Mayer in at @dazngroup as chairman, Skipper to remain on board as strategic advisor… twitter.com/i/web/status/1…
04 March 2021 @ 19:00:01 UTC
Megacable announces wide rollout of Xview+ #OTT platform digitaltveurope.com/2021/03/04/meg…
04 March 2021 @ 17:07:00 UTC
DTVE's Industry Survey 2021 Report is now available! Read executives’ views on the key issues facing the digital vi… twitter.com/i/web/status/1…
04 March 2021 @ 16:59:30 UTC