Portugal reaches three million pay TV subs

The number of pay TV subscribers in Portugal reached 2.98 million last year, an increase of 7% on the previous year, according to national regulator Anacom. Those figure mean that 51.8% of Portuguese households pay for TV services.

The majority of subscribers, 1.45 million, took cable services in 2011, with Zon accounting for 53.9% of all cable customers. Its share declined slightly from 55.8% in 2010.

The biggest growth came from FTTH-delivered TV services, which accounted for 263,000 subscribers, up 83.4% year-on-year. Almost 700,000 customers took DTH services.