Connected TV association expands eastwards

The Connected TV Marketing Association is expanding its activities in central and eastern Europe with the recruitment of a CEE CTVMA board and the appointment of Bucharest-based consultant Mirek Smyk as executive president, CTVMA Central and Eastern Europe.

Smyk is joined by a CEE board comprising Tomasz Sieniutycz, former director of new media and TVP HD at Polish National Broadcaster TVP and former president of the supervisory board of Polish radio, Lukasz Skrzypek, vice-president of Polish video-on-demand service, Petr Horak, head of broadcaster CME’s Voyo online video platform and Albert Szybiński, product director at Polsat-backed multiscreen video service Ipla.
Two honorary board members – Marcin Pery, CEO of Redefine, the owner of ipla, and Arkadiusz Świerczewski, CEO of and partner at Warsaw Equity Holding – have also been recruited.

The CTVMA CEE board will consist initially of 10 executive members from all countries in the region including Russia and Turkey. Local CTVMA boards will be created in each country during the next few weeks, when the membership and cooperation opportunities will be announced.

The CTVMA strives to promote and grow new commercial business opportunities on Connected TV platforms to a wider industry audience.