Red Bee and Civolution develop companion app for FX UK

Media platform provider Red Bee Media is to produce the first companion device app for Fox’s FX UK channel.

The app has been developed to support The Walking Dead, which continues its UK season premiere on FX UK on February 17. The second screen experience will provide audiences with social networking features to engage with the show including the ability to predict the number of zombie kills in each episode. They will be able to share results via Facebook or Twitter, select and watch previous zombie kills according to episode, character or weapon, view trailers of upcoming episodes and see what’s being said about The Walking Dead on Twitter and interact with the Twittersphere. The app will be available free of charge from  February 3 and will be available on both iPhones and iPads.

The Walking Dead app utilises digital audio watermarking technology from Civolution, which allows audiences to accurately sync the second screen experience to the television

programme, both live and on demand. This is the first time that Civolution’s digital audio watermarking technology has been deployed commercially as part of a TV companion app in the UK.

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