BBC World News, the international news channel operated by the British public broadcaster, has extended its carriage deal with French pay TV operator SFR. The deal extends the channel across SFR’s satellite, DSL and fibre pay TV offers and means that the channel is available to more than 16 million households across France.
Colin Lawrence, commercial director, BBC World News, said: “This is a major step forward for BBC World News, making us available to an even bigger French audience. We know French viewers value our intelligent, high-quality international news and we’re delighted to welcome SFR neufbox TV subscribers to the BBC World News channel. We will aim to bring viewers the best of BBC journalism, providing trusted information and in-depth global analysis. This is such an important year for international news, with pivotal stories such as the global economic crisis, US and French elections and the Arab Uprising and BBC World News will bring SFR subscribers to the heart of these critical international stories.”
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