VimpelCom to make RuTube content available on TV

Russian telco VimpelCom has teamed up with the leading Russian video portal, RuTube, to offer a selection of content available on the latter via its Beeline TV service.

A special RuTube widget is available for Beeline TV subscribers, enabling them to gain access to about 400 popular internet videos.

Timur Alyautdinov, head of marketing and wireline internet TV at VimpelCom, said that the deal meant that Beeline was able to offer access to popular web video content with the same convenience as traditional TV.