History UK claims record year

History UK, the factual channel owned by A+E Networks and BSkyB, recorded its highest-rating year ever in 2011, with the average number of adults watching up by 27%.

The joint-venture said the second half of the year was particularly strong with the adult audience growing by 34% compared to the same period in 2010. During the year, History moved up 21 places in the list of most-viewed channels.

Across the whole year, primetime viewing (20:00-00:00) was 64% above 2010.

Tom Davidson, managing director at A+E Networks UK said: “History had an incredible 2011, by far its best performance ever and is set to continue that momentum in 2012. We have ambitious plans for History and our channel portfolio and will continue to invest in compelling content that informs and entertains.”

History launched in the UK in 1995 and is currently available in over 300 million households in over 150 countries.

Tags: A+E, UK

Most Recent