Connected TV shipments expected to grow rapidly

Connected sets are expected to account for over 80% of global TV shipments by 2015, up from 27% in 2011, according to forecasts from Futuresource Consulting.

Japan is leading the way in the adoption of connected TVs, with 59% of shipments in 2011 integrating connectivity as a standard. Some 29% of sets shipped in the US and China were of connected TV sets, while Europe is trailing at 24%.

According to Futuresource, the major TV manufacturers are now making connectivity a standard feature in between 60% and 80% of their product portfolio. Embedded Wi-Fi is expected to be a significant factor in driving usage upwards, according to the group.

Some 16 million 3D TV sets are believed to have been shipped last year. 3D-capable sets are expected to account for 50% of the market by 2015, according to Futuresource.

LED sets are expected to account for 90% of TV shipments by 2015, with LCD, plasma screens and CRT sets expected to decline. The OLED technology used by smartphone manufacturers is expected to grow in popularity for TVs as well, with Samsung and LG expected to launch OLED sets later this year.


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