An app from Amazon-owned streaming and delivery service Lovefilm will be added to LG’s smart TV platform, allowing customers to order TV series and movies via the remote control and watch them immediately. Simon Calver, CEO of Amazon’s Lovefilm, said: “With this latest platform launch we are strengthening our penetration into the living rooms of UK consumers, bringing instant entertainment to more homes than ever before.”
The Lovefilm service is already available on Sony and Samsung connected TVs. Rival service Netflix is available on Samsung connected TVs in the UK.
Earlier this week, Lovefilm has inked a deal with Disney for ABC TV On Demand service.
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