Sky, ITV refute claims they should invest more in film

UK commercial broadcaster ITV and its pay TV counterpart BSkyB have refuted claims in a new report that they do very little to support the UK film industry.

The UK-government commissioned report said the pair should be doing more to support the UK industry in terms of direct investment and acquisition of British titles.

ITV said it invests almost £1 billion (€1.2 billion) in UK programming a year. Sky said it has a distinctive place in the UK broadcasting eco system and needed a commercial rationale to justify any investment unlike public service broadcasters that receive public money.