Eurosport launches QR code-based interactivity

Sports channel Eurosport has launched an on-air QR code campaign across Europe with the aim of encouraging sports fans with Apple devices to access online and mobile content during its coverage of the Australian Open tennis championship.

Tennis fans can point their smartphones at onscreen QR graphic using a recognised QR code app and thereby link direct to Eurosport’s Livescore app. The service, which provides score alerts, results and match schedules, is available on the iPhone, iPod Touch and iPad.

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