BBC World News, the UK public broadcaster’s international news channel, and Swedish broadcaster TV4 have signed a deal agreeing a deal that will allow the new TV4 News channel to broadcast some BBC World News programming each week.
TV4 News is scheduled to launch on January 24. Under the deal, it will air BBC News programming including flagship current affairs programme HARDtalk.
Colin Lawrence, commercial director, BBC World News said, “BBC World News has unique expertise in high quality, international journalism which will serve as a perfect compliment to the TV4 News offering. This agreement mirrors successful arrangements we have with an increasing number of broadcasters around the world and will offer viewers in Sweden the impartial global perspective they crave and the opportunity to engage with BBC World News content via a new platform.”
BBC World News is available in more than 200 countries to over 300 million households.
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