Some 9% of US consumers have ‘cut the cord’ with existing pay TV providers, while a further 11% are considering doing so, according to Deloitte’s sixth State of the Media Democracy survey.
According to Deloitte, a further 15% of respondents said they would likely watch movies and TV shows from online sources via download of streaming in the near future.
Some 14% of respondents said that streaming delivery of a movie to computer or TV was their favourite way of watching, up from 4% two years ago.
There was some good news for established pay TV players. The survey found that Americans valued cable and satellite TV above most other services, and using a DVR was the second-most preferred way of watching TV shows. However, only 44% of those surveyed currently had DVRs.
ICYMI: Mixed fortunes for telcos in TV in Q3 digitaltveurope.com/2020/10/30/mix… https://t.co/n7JDtkvh9c
31 October 2020 @ 18:00:01 UTC
The explosion in demand for streaming video that accompanied the COVID-19 pandemic has more than ever highlighted t… twitter.com/i/web/status/1…
31 October 2020 @ 15:34:00 UTC