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US consumers increasingly cutting the cord, says Deloitte

Some 9% of US consumers have ‘cut the cord’ with existing pay TV providers, while a further 11% are considering doing so, according to Deloitte’s sixth State of the Media Democracy survey.

According to Deloitte, a further 15% of respondents said they would likely watch movies and TV shows from online sources via download of streaming in the near future.

Some 14% of respondents said that streaming delivery of a movie to computer or TV was their favourite way of watching, up from 4% two years ago.

There was some good news for established pay TV players. The survey found that Americans valued cable and satellite TV above most other services, and using a DVR was the second-most preferred way of watching TV shows. However, only 44% of those surveyed currently had DVRs.