The community, which will be initially rolled out in the UK, will offer users of the site access to a Strictly Come Dancing club where they can obtain virtual items inspired by the show to decorate their personal suites. A subscription of £5.95 (€7.20) will allow users to dress their Stardoll ‘MeDolls’ with a range of Strictly Come Dancing-inspired costumes and props. Members can build a stage, and add the set design, spotlight and other items from the show as the membership numbers increase.
Versions will be rolled out in international markets in the coming months.
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