BBC Worldwide teams with Stardoll for Strictly

BBC Worldwide has teamed up with teen social game provider Stardoll to create a virtual community for the teen girl fan base of its Strictly Come Dancing show.

The community, which will be initially rolled out in the UK, will offer users of the site access to a Strictly Come Dancing club where they can obtain virtual items inspired by the show to decorate their personal suites. A subscription of £5.95 (€7.20) will allow users to dress their Stardoll ‘MeDolls’ with a range of Strictly Come Dancing-inspired costumes and props. Members can build a stage, and add the set design, spotlight and other items from the show as the membership numbers increase.

Versions will be rolled out in international markets in the coming months.

Tags: BBC

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