Digitaltveurope.com

The BBC is to bring interactive services to Virgin Media via its TiVo platform. Virgin Media’s TiVo customers will have access to the BBC’s interactive coverage of next year’s major sporting events via a new Red Button service, including Formula 1, Wimbledon, Euro 2012 and the London 2012 Olympics.

A forthcoming BBC Sport app will bring together all the live streams from the BBC’s existing Red Button service, video streams on-demand and additional content from BBC Online. The BBC Sport app will sit alongside the BBC’s existing BBC News and BBC iPlayer apps.

Jane Weedon, controller of business development, BBC Future Media said: “With its pioneering BBC iPlayer service now available on more than 300 different internet-connected TV devices, the BBC has successfully taken catch-up TV beyond the PC and into the living room.

“Having partnered with Virgin Media to bring BBC iPlayer to TV back in 2008, we have since brought a vastly-improved, fully-integrated experience of BBC iPlayer to Virgin Media’s TiVo Service. With the addition of the BBC News app and enhanced BBC Sport services – all accessible via the Red Button – we plan to build on this partnership and continue to innovate in connected TV through 2012.”