Eurosport will offer a new set of short video clips from the WATTS magazine show in 3D each week. The free clips will be viewable via a dedicated Eurosport video player available from the Nintendo eShop.
“The 3D clips from WATTS, one of Eurosport’s most established programmes, are guaranteed to engage and entertain Nintendo 3DS users,” says Heather Bowler, global communications director, Eurosport. “Eurosport and Nintendo are both leaders within their industries so there is a natural brand fit with this collaboration, which will extend our reach within an important target audience.”
Nintendo has previously signed deals for 3D content with the Berliner Philharmoniker Orchestra, Red Bull Media House and Aardman Animations.