Scripps names international president, promotes Baskerville

US-based channel operator Scripps Networks Interactive has named Jim Samples as president of its international business.

Formerly president of Scripps’ home-based network HGTV, Samples will oversee the company’s international programming portfolio, including Food Network. He will report to Joseph NeCastro, chief financial and administrative officer.

Samples succeeds Greg Moyer, who will continue to serve as a consultant to the company.

Bob Baskerville, previously general manager, has been named chief operating officer, international. He will oversee all day-to-day operations of Scripps’ international businesses.

“International development is an important component of Scripps Networks Interactive’s long-term growth strategy,” NeCastro said. “With Jim Samples and Bob Baskerville at the helm, we have the right combination of creative and disciplined leadership needed to move our international ambitions forward. Together, they will be exploring new partnerships, broadening our global distribution footprint and developing our digital content strategy as we strive to serve international media across the globe.”

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