Sky adds Bollywood channel UMP

Indian movie channel UMP Movies has launched on Sky in the UK.

The Hindi language channel has a library of over 400 titles, including recent blockbusters Guzaarish, No One Killed Jessica, Tees Maar Khan, Tere Bin Laden and Kartik Calling Kartik. It will carry English subtitles.

The deal between UTV and Sky was brokered by TVMedia3.

MK Anand, CEO at UTV said: “With the launch of UMP Movies in the UK we further expand our international footprint. The UK is a vital market for us as it has a large South Asian diaspora who are avid Bollywood movie lovers. We are proud to be associated with the UK’s largest media sales house – Sky Media, which comes with extensive media prowess in the region. We look forward to a successful entry into the region.”