The association, which was formed last month by James Grant Hay, CEO of InShot and marketing consultant Zachary Wiener, has been launched to embark on a connected TV industry consultation process.
Lantz, who is chief executive of Stockholm-based TV apps specialist Accedo, will join William Cooper, chief executive of Informitv, who is honorary UK chairman and Richard Kastelein, managing director of Agora Media Group, who is vice president.
Grant Hay said: “We are delighted to have Michael Lantz, CEO and founder of Accedo as our president of Europe. As one of the world’s leaders in the TV app industry, Michael will play a key role in opening up industry trade dialogue amongst both the CE industry, as well as leaders of broadcasting, advertising and entertainment in Europe.”
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