The emergence of over-the-top TV platforms is unlikely to significantly disrupt the traditional dual revenue stream model of pay TV content providers, according to Niall Curran, chief operating officer of Liberty Global’s content arm, Chellomedia.
Speaking at Informa’s Digital TV Summit yesterday, Curran said that Chellomedia “still sees strong growth in pay TV overall”.
“OTT and non-linear TV viewing is not disruptive – it’s still going to be very small relative to traditional pay TV,” he said. Pointing out that data caps could have a huge impact on how affordable video was for consumption on mobile devices, he said that the whole OTT space was likely to remain in a state of flux for some time to come. However, he said, connected TVs were more likely to present a significant new distribution mechanism. This did not mean, he said that the traditional pay TV business model would be threatened.
“I’m willing to bet on the emergence of players that I can do business with in a similar style to the one I already have,” he said. “We see our role as supporting innovation by [existing pay TV distributors]. We do not see it has an opportunity to bypass those distributors. No good will come from making more stuff free.”
Curran said he did not expect any massive change in Chellomedia’s existing distribution split, which currently comprises 45% cable operators, 25% DTH, 10% IPTV and 20% mixed platforms. He said it was possible to imagine that new OTT platforms could account for 10% of the overall pie in the future.
ICYMI: Former Premier League boss Scudamore joins Monterosa digitaltveurope.com/2021/05/10/for… https://t.co/qXJUqdD8iC
10 May 2021 @ 19:30:00 UTC
ICYMI: IPL will not conclude in India, BCCI president confirms digitaltveurope.com/2021/05/10/ipl… https://t.co/f7OGUO1d1q
10 May 2021 @ 18:30:00 UTC
HbbTV launches new test suite digitaltveurope.com/2021/05/10/hbb… https://t.co/9GMAu66hFf
10 May 2021 @ 18:00:01 UTC
Sky Media and The Trade Desk announce programmatic partnership digitaltveurope.com/2021/05/10/sky… https://t.co/oJblCgmlDf
10 May 2021 @ 17:00:02 UTC
Orange fails in bid to secure delisting majority in Belgian operation digitaltveurope.com/2021/05/10/ora… https://t.co/GJFqp19R8R
10 May 2021 @ 16:00:01 UTC