Orange to expand 3D offering

French pay TV operator Orange is expanding its 3D content after striking a deal with broadcaster myZen.tv.

The France Telecom-backed operator will launch a raft of lifestyle content from myZen.tv on Orange channel 30. The programmes will be available for free for HD subscribers that have 3D television and glasses. The two companies had previously worked together on a series of well being content distributed in 2D, but this is the first move into 3D programming.

“With new projects including sport, cinema, royal weddings, nature, and now well-being, Orange is showing its capacity for innovation in terms of the development and broadcast of 3D content,” Orange noted in a statement.