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Regulator launches campaign ahead of Portuguese switchover

Portuguese regulator Anacom has launched a campaign to make the country’s citizens aware of the forthcoming digital switchover.

The campaign, created by agency Fuel, and featuring actor and presenter Predro Granjer, is designed to raise awareness ahead of the next phase of switchover, which will see the coastal areas of the country make the move to digital broadcasting in January. The Azores and Madeira will complete switchover in March, with the remaining areas in the interior of mainland Portugal to follow in April.