Car maker Volkswagen is using KIT Digital’s technology to deliver red-button interactive advertising.
Viewers will be able to press the red button and arrive to a “digital showroom” where they can view the new Volkswagen Beetle prototype. The interactive campaign will be available on HbbTV-based hybrid broadcast broadband TV and connected TV services.
Kaleil Isaza Tuzman, chairman and CEO, KIT Digital, said: “Volkswagen’s campaign is an excellent example of the future direction of television. Viewers can access commercial information that appeals to them through the seamless integration of broadcast television and the internet.’’
ICYMI: UK seeks final say on @virginmedia-O2 merger from EU digitaltveurope.com/2020/07/03/uk-… https://t.co/da83mHGtee
03 July 2020 @ 20:00:00 UTC
ICYMI: Telefónica’s Movistar+ secures #ChampionsLeague rights digitaltveurope.com/2020/07/03/tel… https://t.co/qxi79LsfeR
03 July 2020 @ 19:00:00 UTC
ICYMI: @banijaygroup completes @endemolshine acquisition, Sophie Turner Laing to leave digitaltveurope.com/2020/07/03/ban… https://t.co/GHNfTg8qGM
03 July 2020 @ 18:00:00 UTC
TVOD purchases see US spike in April digitaltveurope.com/2020/07/03/tvo… https://t.co/Bcsznrx0sI
03 July 2020 @ 17:45:00 UTC
Broadcast Networks Europe names new chief digitaltveurope.com/2020/07/03/bro… https://t.co/KYPoahjeWy
03 July 2020 @ 17:25:00 UTC
