Interest in connected TV, over-the-top video and use of games consoles and tablets as entertainment devices is growing strongly amongst consumers worldwide, according to a study by Bain & Company released at the Forum d’Avignon in France.
Bain & Company’s study of 3,000 consumers in the UK, France, the US, China and India found that over 60% of respondents showed a strong level of interest in experiencing a broad range of connected entertainment and cultural content.
Some 69% of respondents were interested in viewing video content on connected devices. About 66% of respondents were interested in using connected devices for video games, while 60% were interested in accessing the visual arts and 59% in live entertainment. Interest was strongest in China, where over 80% were interested in viewing video content, followed by India, the US, the UK and France.
In India and China, 45% looked to online sources of recommendation for video content, compared to 25% in the UK and US, and 18% in France.
DTVE: the week in view – Cabinet reshuffle comes at tumultuous time for UK pubcasters digitaltveurope.com/comment/cabine… https://t.co/RaPRTtN2Nr
19 September 2021 @ 19:00:00 UTC
ICYMI: News UK to launch talkTV with @piersmorgan digitaltveurope.com/2021/09/16/new… https://t.co/IrjBVkTwTL
19 September 2021 @ 18:00:00 UTC
The DTVE Autumn Symposium 2021 is open for registration - Sign up now! digitaltveurope.com/intelligence/d… https://t.co/zqrvYXNhyR
19 September 2021 @ 14:00:01 UTC
The VideoTech Innovation Awards 2021 closes for entries on 24 Sep - don't miss out! #VIAwards21… twitter.com/i/web/status/1…
19 September 2021 @ 12:00:02 UTC
.@EmmaRaducanu US Open final attracts peak of over 9 million viewers for @Channel4 #TopStoriesofTheWeek… twitter.com/i/web/status/1…
19 September 2021 @ 09:00:02 UTC
