UK telco BT has appointed Alex Green to help develop the company’s next-generation TV offering.
Green, who was previously executive director, commercial, TV and online at cable operator Virgin Media, will take up the post of TV commercial and product director at BT, reporting to Marc Watson, chief executive of TV and online services. He will take over from Andy Baker, who has been promoted into the role of chief executive, BT Wi-Fi. Green will also join the board of BT Consumer.
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