ONO begins marketing TiVo service

Spanish cable operator ONO has begun marketing its new TiVo service with the launch of an advertising campaign.

The campaign, developed by ad agency China, featuring Hollywood actor Christian Slater, is designed to highlight the quality and benefits of the service, which ONO is currently offering in Madrid and Barcelona.

ONO’s TiVo service allows users to record two channels simultaneously and store over 200 hours of content as well as providing advanced content search and recommendation. The operator plans to roll it out in other regions over the coming months.