Arris has launched AdManager, standards-based platform enabling cable providers to offer new advertising services. AdManager allows providers to extend advertising campaigns across addressable, IP-capable devices including tablets, connected TVs, game stations, laptops and smartphones. The AdManager Suite is comprised of four modular components: 360, Core, Delivery and Enterprise. 360 represents a set of campaign management applications intended to drive VOD and dynamic linear placements, including the capability to manage linear schedules and verifications for interconnect operations. Core comprises ad content workflow and routing of ad placement decisions between any campaign management application and any delivery infrastructure. Delivery abstracts the various delivery infrastructure elements (DPI ad servers, VOD servers and Content Delivery Networks) by providing a uniform SCTE 130 ADM interface and a comprehensive Playlist Manager. Enterprise provides global monitoring and advertising operations control at regional and national levels.
Arris has also launched its new VIPr 6000 transcoder. According to Arris, this delivers a three-fold improvement in channel processing capacity for operators that use the current VIPr platform to transcode channels from MPEG-2 to H.264, from H.264 to MPEG-2 and to compress four high definition MPEG-2 video channels onto one QAM channel. The VIPr 6000 platform offers integrated transcoding, multiplexing, ad-splicing operations and is capable of processing up to 24 QAMs of video per rack unit in high density configuration. Other 6000 platform enhancements include a redundant power supply, and added ASI options.
Finally, the company has launched its EventAssure Outage Management software, which is integrated with ServAssure Advanced through a common polling infrastructure to support automatic identification of plant and service failures. This infrastructure enhancement means that cable operators can now benefit from Arris’s performance and outage management solutions, using the same polling architecture to collect data from all DOCSIS devices, according to the company.
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