US-based ad management and distribution platform DG has launched a Global Advertising Distribution Network.
Capitalising on various acquisitions and partnerships, DG aims to provide a single source solution for broadcast and digital content.
Last June, the company announced a strategic three-year partnership with SmartJog establishing a worldwide media services platform, combining DG’s TV ad distribution platform and SmartJog’s long form content delivery solutions. DG has also enhanced its online offering by acquiring online ad technology providers MediaMind and Eyewonder.
“The rapid emergence of non-linear channels now inspire broadcasters to actively seek new ways to streamline and optimise their advertising delivery across multiple platforms.” said Thomas Bremond, senior-vice president of DG Europe. “DG is able to provide content and expertise that crosses the boundaries of traditional and digital – allowing broadcasters to be on the front lines of the new world of convergence with an experienced, trusted partner to make it all happen.”