The rate of consumption of over-the-top video on consumer electronics devices will increase rapidly over the next five years, according to new research.
Currently, about 6% of OTT viewing is conducted on a connected CE device. That proportion will rise to 27% in 2016, according to IMS Research. It adds that by end-2016, 133 million TV homes will be accessing OTT services via their pay TV set-top.
Companies effective in establishing partnerships with CE suppliers and increasing global usage of their apps on connected CE devices are quickly becoming leaders in the OTT market, IMS said. IMS analyst Anna Hunt said: “Netflix’s aggressive pursuit of increasing the geographic reach of its OTT service illustrates to the need for OTT service providers to expand their serviceable target market if they want to grow revenues.”
.@amazon tests #smartTV set for #UK market. https://t.co/OmCFTMC6c1 https://t.co/1x6sdq0Qy1
17 July 2018 @ 19:00:02 UTC
ICYMI: @netflix falls short on subscriber growth as share price takes a dive. #SVOD https://t.co/4c17cgyeQV https://t.co/G1EZBJZ7Eq
17 July 2018 @ 18:00:02 UTC
Survey: #Millennials and #GenerationX driving accelerating cord-cutting in #US. https://t.co/xBJ8uIg0sW https://t.co/GhqggfxTYa
17 July 2018 @ 17:00:02 UTC
.@EurodataTV: #WorldCupFinal reached 163 million viewers in #Europe. #TV #TVNews #sport #footballa https://t.co/nOc53s91yW
17 July 2018 @ 16:00:02 UTC
#US cable and telecom operator taps @TiVo for migration to all-IP #video. https://t.co/RGgG1ZfWJ0 https://t.co/47jBbsDTEh
17 July 2018 @ 15:00:01 UTC
