Liberty Global has bought into t-commerce technology company Delivery Agent. The cable TV group was one of several investors that contributed an extra US$30.5 million (€22 million) to Delivery Agent in a new round of fundraising.
The technology company provides t-commerce services to numerous TV companies including NBCU, Fox, CBS, Discovery and HBO via a proprietary platform. “Based on Delivery Agent’s proprietary technology platform, we believe the company is well positioned to lead contextually relevant transactional capability across television and other digital platforms, both inside and outside of the US,” said Bruce Dines, VP of Liberty Global Ventures.
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