Blinkx subsidiary Burst Media is launching 12 digital video channels from food to gardening and gossip as it boosts its online presence.
Blinx acquired online video provider Burst Media in April 2011 and this move will allow Blinkx to integrate its premium video content with Burst’s 150 million monthly unique users.
The channels, which also include health and celebrity sites, will also include video content from partners including Reuters, Howcast, Celeb TV and TVGuide and brands will be able to advertise around the content.
Suranga Chandratillake, founder and CEO, Blinkx, said: “The launch of the video channels represents a significant milestone in the progression of Burst’s new publisher strategy following its acquisition by Blinkx in April 2011. The ability to integrate Blinkx’s premium video content with Burst’s reach of 150 million monthly uniques and 35 billion page views per month is an enormous opportunity – one that gives us the potential to create personalised, online television that is watched by hundreds of millions of users – a combination that’s a win-win-win proposition for users, publishers and advertisers.”