Viasat has inked a deal with Russian broadcaster CTC and will handle the distribution of the international version of the Russian channel in the Baltics.
The exclusive agreement runs for five years and will see the CTC-International carried on Viasat’s pay TV platform in the region as well as on third-party pay TV systems. The channel will launch today to Viasat customers in the Baltics.
CTC-International is programmed with content from CTC Media’s three Russian channels: CTC; Domashny; and DTV.
“CTC-International is already available in the US, Israel and Germany, and we are very proud to now offer the channel to viewers in all three Baltic countries,” said Viacheslav Sinadski, chief strategy officer of CTC Media. “The launch of CTC-International in the Baltics opens new opportunities for the execution of our expansion strategy in Europe. The Baltic States have an impressive potential audience of two million Russian-speaking viewers.”
DTVE: the week in view – The live-streaming revolution digitaltveurope.com/comment/the-li… https://t.co/n0rpplLxHP
07 March 2021 @ 20:00:00 UTC
ICYMI: APAC OTT market at ‘critical mass’ with 392 million users digitaltveurope.com/2021/03/05/apa… https://t.co/HnAyVDkBIi
07 March 2021 @ 19:00:00 UTC
Join us March 23 as we return with the DTVE Digital Symposium 2021
Learn about how to optimise Android TV with… twitter.com/i/web/status/1…
07 March 2021 @ 14:00:01 UTC
Digital TV Europe’s sixth annual survey once again provides a unique snapshot of industry executives’ views on the… twitter.com/i/web/status/1…
06 March 2021 @ 15:00:02 UTC