Hadopi surveys legitimate VOD market

Some 6,392 films have been made available on video-on-demand platforms in France this year, of  which 28% were made in France, according to a study by Hadopi, the regulatory authority set up to combat internet piracy.

About 9.85 million VOD movie transactions took place in the first half of this year, about 10% of the number of visits to cinemas in the same period. Movies represented about 65% of the overall VOD market.
The average price of a VOD movie in 2011 was €4.25, with about 49% of that sum going to rights-holders and 25% going to the distributor.

Problems facing the market include the long gap between cinema distribution and VOD window releases, especially for subscription services, and the limited range of films available in VOD catalogues.

Tags: France, VOD

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