BBC Worldwide Channels has appointed Nina Laricheva as vice-president development for its EMEA business.
Laricheva will be responsible for driving revenue growth and the strategic development of the business’ thematic portfolio of channels, including BBC Knowledge, BBC Lifestyle, BBC Entertainment, CBeebies and BBC HD, as well as for BBC World News, the BBC’s commercially funded international 24-hour news and information channel. Her role will also involve developing the sales and business strategy for the channels in key markets across EMEA, negotiating multiplatform distribution deals in conjunction with local teams and establishing and maintaining relationships with internal stakeholders within BBC Worldwide.
Laricheva joins from Universal Networks International, where she was global affiliate sales director.
Ian McDonough, senior vice-president and general manager EMEA BBC Worldwide Channels, said: “Nina brings to the role great expertise and a real understanding of the positioning of BBC Worldwide’s Channels business, and its potential within the wider commercial television landscape. I’m delighted to have her on board as we look to build on the success of our channels in EMEA.”
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