On Demand Group is to distribute commercial broadcaster ITV’s content to mobile operator Three’s customers.
The deal will see shows delivered to Three UK’s mobile SVOD and catch-up service. Series including X-Factor, Coronation Street, I’m a Celebrity…Get Me Out of Here! and Secret Diary of a Call Girl will be available via Three’s tv:ondemand mobile platform.
Neale Dennett, head of VOD and strategic partnerships at ITV said, “We are delighted to announce this deal which gives viewers further opportunities to access ITV content on the move. The deal with On Demand Group highlights our progress in looking at new ways of maximising the value of our content.”
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